What initially drew you to SeeMore?
I've known about SeeMore for a number of years, as I actually used one of their putters when I was a junior golfer. Because of that, I've always had positive memories of the brand. When I saw they were available in the UK again, I jumped at the opportunity to purchase one and test it properly to see how it performed years later.
The testing period was extremely positive. Both through personal feel and the data I collected during lessons and fittings, the putter consistently delivered on its marketing claims.
From a coaching perspective, I've always been a big fan of the RifleScope Technology (RST). Many golfers struggle with alignment at setup, and the RST helps address this almost instantly. Another major benefit is the immediate feedback it provides. If a golfer sees the red dot during the stroke, they know something has gone wrong in the sequence. This gives them a much better chance of self-correcting. I often describe it as having a training aid that you can legally use during competition.
I also felt it was a brand that had been slightly overlooked in the market due to larger brands dominating through advertising. For me, it felt like a natural and valuable addition to the offering I already provide in the studio.
How did you introduce SeeMore to your customers?
To build awareness around the brand, I approached promotion in a few different ways.
Getting the putters into golfers' hands
As a putting coach, I'm in a unique position where I can introduce equipment directly during lessons. I began placing the putters in the hands of clients and explaining both the technology and the performance benefits I had seen personally and with other golfers.
Members also have access to our putting studio, where the putters were made available for anyone to try. Because the brand was relatively unfamiliar to many golfers, it naturally sparked curiosity. Our coaching team encouraged golfers to test them and learn more about the technology. This helped generate interest ahead of our official fitting event.
In-house promotion
We supported the launch with in-house promotion throughout the facility. Posters were placed in each bay, at the front desk, and in the putting studio. These posters displayed available fitting times and were updated as bookings filled.
We also used our client mailing lists to promote the events. This allowed me to directly contact golfers who has previously shown interest in putting equipment during lessons or conversations.
Social media promotion
Social media was our final promotional channel. While it still generated interest, it was our weakest performer compared to in-person exposure and direct communication.
We promoted the fitting event through my coaching Instagram page as well as the My Golf Matters page. On my page, I included a digital version of the event poster at the end of my reels to capture attention from viewers. We also shared the event details multiple times on Instagram Stories, which were reposted by other coaches within the My Golf Matters team.
One additional point worth noting is that we charged for our fittings. However, the cost of the fitting was deducted from the price of the putter is it was purchased or ordered on the day. While some golfers expect free fittings due to larger retailers offering them, removing the fee at the point of purchase helped increase conversion and commitment.
Looking back, if I were to change anything, I would push the promotion further through our mailing lists with weekly reminders, rather than relying on a single email. I would also expand our social media promotion across platforms such as Facebook, TikTok and YouTube Shorts.
How does SeeMore differentiate from other brands you work with?
Specification customisation
One of the standout aspects of SeeMore is the level of specification customisation available. From a fitting perspective, this is incredibly valuable. Many brands offer different head designs and neck options, but SeeMore goes further by allowing adjustments to loft and lie angles to properly dial in the putter for each golfer.
In my experience, this level of flexibility is something that is often missing in the putter market.
Personalisation options
Another area where the brand stands out is personalisation. Golfers can choose from a wide range of shafts and grips, allowing them to make the putter feel more individual to them.
For example, one golfer tried a putter with a yellow KBS shaft and asked if it was possible to get the same shaft in red. The answer was yes. Small details like this make a big difference for golfers who want their equipment to feel unique.
Communication and partnership
Beyond the equipment itself, communication has been a major positive. In my experience, strong communication is essential for a successful partnership. Every interaction I've had with the brand has been quick, helpful, and collaborative.
They are also open to ideas and feedback, which is something that doesn't always happen with larger brands. Rather than feeling like just another account, it genuinely feels like working as part of a team.
Did the performance match the marketing claims?
Setup and alignment improvements
Using data collected during fittings and lessons, I compared golfers' alignment using their current putters versus the SeeMore models. On average, golfers improved their alignment by approximately 0.5 degrees when using SeeMore.
Additional improvements were also seen in the consistency of lie angle and loft at address. Visually, golfers appeared more stacked and aligned at setup. These improvements carried through into impact, where alignment, loft, and lie remained more consistent.
Face control at impact
Provided the putter has been fit correctly, I would say the claim of delivering a squarer face to target at impact is accurate. Across the golfers I tested, the face returned with an average tolerance of around 0.2 degrees at impact, which is extremely tight.
I also noticed changes in the face-to-path relationship. Many golfers delivered the face significantly more square to the path, which helped them return the face square to the target more consistently. The added benefit was that if the golfer did over or under rotated the face, the RST provided instant visual feedback.
Low / zero torque performance
Low and zero torque putters have become increasingly popular across many brands, although some execute the concept better than others.
From the data I collected, the SeeMore range has been very successful in reducing torque during the stroke. Torque at takeaway was consistently neutral, and face rotation during the backstroke and forward stroke became much more balanced. This helped golfers deliver the face square to the target more consistently.
From a personal standpoint, this is the first low/zero torque putter where I've truly felt the putter remove the sensation of torque during transition while remaining stable throughout the stroke.
What surprised you most about SeeMore?
The level of customisation
One of the biggest surprises was the sheer number of fitting combinations available. The options across length, loft, and lie make a significant difference during the fitting process.
The variety of shaft options also stood out. Golfers have the opportunity to truly personalise their putter, which adds an extra level of engagement and ownership.
Feel and build quality
Although SeeMore is positioned as a premium brand, the feel and quality of the putters still exceeded expectations. The feedback off the face has been excellent, and from a personal standpoint, it's one of my favourite feeling putters among the brands we currently work with.
The build quality is also impressive. The materials, finishing, and overall presentation all reinforce the premium nature of the product.
The low / zero torque range
This was another major positive surprise. After testing several brands offering similar technology, I had often been left slightly disappointed by either the feel, the setup, or the performance data.
The SeeMore range is the first to tick all the boxes for me. The RST plays a big role in this, as it complements the low/zero torque design perfectly. I also appreciate the slightly more compact and refined head shapes, which, in my opinion, look better than many alternatives currently on the market.
